Building Better Marketplace Experiences
We started Cleverafocus because we saw businesses struggling with platform complexity. Every day, we work with companies across Taiwan who need clear guidance through the digital marketplace landscape.
Our approach is straightforward — we listen first, then build solutions that actually work for your specific situation.
Our Story in Real Time
2019 - The Beginning
Started with three consultants and one shared belief: marketplace platforms shouldn't be this complicated. Our first client was a textile manufacturer who'd been struggling with online sales for two years.
We spent three months just understanding their workflow before suggesting any changes. That project taught us everything about listening first.
2021 - Growing Understanding
Worked with 47 businesses that year. Each one taught us something different about Taiwan's unique marketplace challenges — from payment preferences to logistics expectations.
We realized that international platform advice rarely translates directly. Local context matters more than anyone talks about.
2023 - Expanding Expertise
Added technical integration services after too many clients asked for help with API connections and data synchronization. Sometimes the strategy is perfect, but the execution gets stuck on technical details.
Our team grew to include developers who actually understand business objectives, not just code.
2025 - Current Focus
Now we're working with businesses from traditional retail to emerging tech companies. The common thread isn't industry — it's the need for practical, tested approaches to platform growth.
We've learned that sustainable marketplace success comes from understanding your customers better than understanding the platform itself.
What We Actually Do
These are the areas where we spend most of our time with clients. Each represents years of practical experience, not theoretical knowledge.
Platform Strategy & Selection
We've evaluated dozens of marketplace platforms for clients. The "best" platform depends entirely on your specific business model, customer behavior, and operational capacity. We help you choose based on data, not marketing claims.
Integration & Technical Setup
Most platform problems aren't strategic — they're technical. Inventory sync issues, payment gateway conflicts, shipping calculator problems. We handle the technical details so you can focus on your business.
Performance Optimization
After six months on a platform, most businesses hit a plateau. We analyze your data to find the specific bottlenecks holding back growth. Sometimes it's product presentation, sometimes it's fulfillment speed.
Taiwan Market Adaptation
International platforms work differently in Taiwan. Customer expectations, preferred payment methods, delivery timeframes — we help you adapt global strategies for local success without losing efficiency.
How We Work With You
Current State Assessment
We spend two weeks understanding your current setup. What's working, what isn't, and why. We review your data, talk to your team, and identify the real constraints.
Strategy Development
Based on what we learned, we create a specific plan for your situation. Not a template solution — a strategy built around your actual constraints and opportunities.
Implementation Support
We work alongside your team during implementation. This isn't consulting where we hand over a document and leave. We help troubleshoot issues as they come up.
Performance Monitoring
After three months, we review results together. What worked as expected? What didn't? We adjust the approach based on real performance data, not assumptions.
Leadership & Experience
Bjørn Kristoffersen
Before starting Cleverafocus, I spent eight years helping international companies enter Asian markets. The experience taught me that successful platform strategies require deep understanding of local customer behavior.
I moved to Taiwan in 2018 specifically to understand how digital commerce works differently here. The payment preferences, delivery expectations, customer service standards — they're all unique in ways that affect platform choice and optimization.
My background combines technical integration experience with business strategy. I can troubleshoot API problems and design go-to-market approaches with equal comfort. This combination matters because platform success depends on both strategic direction and technical execution.
Outside of client work, I spend time researching emerging marketplace technologies and their potential impact on Taiwan businesses. The platform landscape changes quickly, and staying current requires constant learning.
Let's Discuss Your Marketplace Challenges
Every business situation is different. The best way to determine if we can help is through a detailed conversation about your specific goals and constraints.
Schedule a Consultation